Social Media Image Size Cheat Sheet 2026: Every Dimension You Need
- Every image size for Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest
- Updated for 2026 dimensions including Threads and Bluesky
- Downloadable reference you can bookmark
- Free tool to resize images to any of these sizes instantly
Table of Contents
Every social media platform has specific image dimensions for each placement: posts, stories, profiles, covers, ads, and thumbnails. Using the wrong size means your image gets compressed, cropped, or displayed at the wrong resolution. This cheat sheet has every dimension for every major platform, updated for 2026.
Bookmark this page. It is the one reference you need when creating social media images. And when you need to resize, our free resizer has all these presets built in.
Instagram Image Sizes
| Placement | Size (px) | Ratio |
|---|---|---|
| Square Post | 1080 x 1080 | 1:1 |
| Portrait Post | 1080 x 1350 | 4:5 |
| Landscape Post | 1080 x 566 | 1.91:1 |
| Story / Reel | 1080 x 1920 | 9:16 |
| Profile Picture | 320 x 320 | 1:1 (circle) |
| Carousel | 1080 x 1080 or 1080 x 1350 | 1:1 or 4:5 |
Pro tip: Instagram compresses all uploads. Start with a high-quality image at exactly these dimensions to minimize compression artifacts. Portrait (1080x1350) gets the highest engagement because it takes up the most feed space on mobile screens.
Facebook and LinkedIn Image Sizes
Facebook:
| Placement | Size (px) | Ratio |
|---|---|---|
| Cover Photo | 820 x 312 | 2.63:1 |
| Profile Picture | 170 x 170 | 1:1 (circle) |
| Shared Post | 1200 x 630 | 1.91:1 |
| Event Cover | 1920 x 1005 | 1.91:1 |
| Group Cover | 1640 x 856 | 1.91:1 |
| Story | 1080 x 1920 | 9:16 |
LinkedIn:
| Placement | Size (px) | Ratio |
|---|---|---|
| Profile Photo | 400 x 400 | 1:1 (circle) |
| Background Banner | 1584 x 396 | 4:1 |
| Post Image | 1200 x 627 | 1.91:1 |
| Company Logo | 300 x 300 | 1:1 |
| Company Cover | 1128 x 191 | 5.9:1 |
Facebook's 1.91:1 ratio for posts matches the Open Graph standard, so the same image works for both manual posts and link previews. LinkedIn uses the same ratio for post images, making 1200x630 a versatile size that works across both platforms.
Sell Custom Apparel — We Handle Printing & Free ShippingX (Twitter), TikTok, and YouTube Image Sizes
X (formerly Twitter):
| Placement | Size (px) | Ratio |
|---|---|---|
| Post Image | 1200 x 675 | 16:9 |
| Header/Banner | 1500 x 500 | 3:1 |
| Profile Picture | 400 x 400 | 1:1 (circle) |
| Card Image (link) | 800 x 418 | 1.91:1 |
TikTok:
| Placement | Size (px) | Ratio |
|---|---|---|
| Profile Picture | 200 x 200 | 1:1 |
| Video/Image Post | 1080 x 1920 | 9:16 |
YouTube:
| Placement | Size (px) | Ratio |
|---|---|---|
| Thumbnail | 1280 x 720 | 16:9 |
| Channel Banner | 2560 x 1440 | 16:9 |
| Profile Picture | 800 x 800 | 1:1 |
YouTube thumbnails at 1280x720 are the most important image for video creators. A compelling thumbnail drives clicks. YouTube recommends under 2MB file size for thumbnails. Our YouTube thumbnail maker creates thumbnails at exactly the right size with text overlays built in.
Pinterest, Threads, and Bluesky
Pinterest:
| Placement | Size (px) | Ratio |
|---|---|---|
| Standard Pin | 1000 x 1500 | 2:3 |
| Profile Picture | 165 x 165 | 1:1 |
| Board Cover | 222 x 150 | 1.48:1 |
Pinterest pins are tall. The 2:3 ratio takes up significant space in the Pinterest feed, which is why Pinterest drives high engagement for visual content.
Threads:
| Placement | Size (px) | Ratio |
|---|---|---|
| Post Image | 1080 x 1080 | 1:1 |
| Profile Picture | Synced from Instagram | 1:1 |
Bluesky:
| Placement | Size (px) | Ratio |
|---|---|---|
| Post Image | 2000 x 2000 max | Flexible |
| Profile Picture | 1000 x 1000 | 1:1 |
| Banner | 3000 x 1000 | 3:1 |
Bluesky is more flexible with image sizes than other platforms. It accepts various ratios and displays them without heavy cropping. However, uploading at the sizes listed above ensures the best quality.
Universal Rules Across All Platforms
- Always resize down, never up. Starting with a larger image and resizing to the platform size preserves quality. Starting with a small image and enlarging it creates blur.
- Profile pictures are always circles. Every major platform crops profile images into circles. Keep important content centered and away from corners.
- 1200x630 is the universal link preview size. This OG image ratio works on Facebook, LinkedIn, Slack, Discord, and most platforms that show link previews. Design one image at this size for your website's Open Graph tag and it works everywhere.
- Vertical content wins on mobile. 4:5 and 9:16 images take up more screen space on phones, which is where 80%+ of social media consumption happens. Prioritize portrait and vertical formats over landscape.
- File size matters. Most platforms compress uploads. Starting with a smaller file (under 2MB for images) means the platform applies less additional compression. Use our compressor after resizing if your file is large.
Resize to Any Size From This Cheat Sheet
Our tool has every preset from this guide built in. Drop your image, pick a platform, export. Free.
Open Free Social Media ResizerFrequently Asked Questions
What is the best universal image size for social media?
There is no single size that works perfectly everywhere. But 1080x1080 (square) works acceptably on Instagram, Facebook, LinkedIn, and Threads. For link previews specifically, 1200x630 is the universal standard across platforms.
Do social media image sizes change frequently?
Core sizes are stable (Instagram has been 1080px wide for years), but platforms occasionally adjust cover photos, banners, and new placements. Check back on cheat sheets annually. This guide is current as of April 2026.
Should I design for mobile or desktop dimensions?
Design for mobile. Over 80% of social media is consumed on phones. This means prioritizing vertical formats (4:5, 9:16) and ensuring text is large enough to read on small screens. Test your images on a phone before posting.
