Meta Description on Wix, Squarespace, and Webflow — Platform Guide

Wix, Squarespace, and Webflow all support custom meta descriptions — but each platform has a different location for the field and slightly different behavior. If you have been searching for the setting in the wrong place, this guide points you directly to it.

Below is the exact path for each platform, what to watch out for, and how to write descriptions that work across all three.

How to Add Meta Descriptions in Wix

Wix has SEO settings on every page and product. Here is how to find them:

For regular pages:

1. Open the Wix Editor
2. Click the page settings icon (gear icon next to the page name in the pages panel)
3. Select SEO (Google) tab
4. Find the What does your page show in search results? section
5. Enter your description in the Page description field

For Wix Stores product pages:

1. Open Stores > Products
2. Select the product
3. Click SEO in the left sidebar
4. Enter the description in the description field

Wix shows a character counter as you type. Keep it between 150-160 characters. Wix also has an "Advanced SEO" section where you can inject custom meta tags if you need more control than the standard field provides.

How to Add Meta Descriptions in Squarespace

Squarespace puts SEO settings at both the page and site level. Here is where to find each:

For individual pages:

1. Open Pages in the left sidebar
2. Hover over the page and click the gear icon
3. Select the SEO tab
4. Find SEO Description and enter your description

For your site homepage:

1. Go to Website > Marketing > SEO
2. The Site Meta Description field here controls the homepage description

For blog posts:

1. Open the blog post editor
2. Click Post Settings
3. Find the SEO Description field

Squarespace does not show a character counter by default. Count your description before entering it — the AI generator below displays the count automatically.

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How to Add Meta Descriptions in Webflow

Webflow has two approaches depending on whether you are working with static pages or CMS collections.

For static pages:

1. Open the Pages panel (page icon in the left panel)
2. Hover over the page and click the gear icon
3. Scroll to the SEO Settings section
4. Enter your description in the Meta Description field

For CMS Collection pages (blog, products, etc.):

1. Open the CMS panel
2. Select the Collection
3. Click Collection Settings
4. Find SEO Settings and set up the Meta Description binding — you can bind it to a CMS field so each item gets its own description automatically

The CMS binding approach in Webflow is powerful — add a "Meta Description" plain text field to your collection, fill it per item, and bind it to the meta description output. This scales well for large blogs or product catalogs.

Platform-Specific Quirks to Watch For

Each platform has behaviors that can trip you up:

Wix:

• Wix can auto-generate descriptions from page content if you leave the field blank — useful as a fallback, but the auto-generated versions are rarely optimized for clicks
• Dynamic pages (stores, portfolio items) may override the description unless you set it at the item level specifically

Squarespace:

• If the page-level SEO Description is blank, Squarespace falls back to the site-level meta description set in Marketing > SEO
• Blog post descriptions set in Post Settings sometimes compete with Open Graph descriptions — check both if your social sharing previews look wrong

Webflow:

• Webflow has a 500-character limit on the meta description field — well above what you need, but good to know
• CMS bindings can pull from multi-line text fields, but strip HTML tags — plain text fields work cleanest

Writing Good Descriptions for Website Builder Sites

The description content rules are the same regardless of platform. What changes is your workflow:

Because Wix, Squarespace, and Webflow pages often have multiple page types (portfolio, blog, shop, about), the common mistake is treating all pages the same. Product pages need purchase signals. Blog posts need curiosity hooks. Portfolio pages need audience specificity.

For most website builder users, the highest-impact action is:

1. Write a strong homepage description — this is your most visible description
2. Write descriptions for your top 5-10 pages by expected traffic
3. For blog posts or products, use the AI generator to batch-write descriptions: run each page title + keyword through the tool, pick the best option, paste it in

Do not try to write 50 descriptions at once. Start with the most important pages and expand from there.

Frequently Asked Questions

Does Wix automatically add meta descriptions to all pages?

Wix can auto-generate descriptions from page content if you leave the field blank. These are functional fallbacks but rarely optimized for clicks. You can override them with custom text in the page SEO settings.

Why is my Squarespace meta description not updating in Google?

Google caches pages and does not immediately reflect changes. After updating a Squarespace meta description, it may take days to weeks for Google to re-crawl and update the snippet. You can request a re-crawl via Google Search Console.

Can Webflow CMS pages have different meta descriptions automatically?

Yes. You can add a plain text field to any Webflow CMS Collection and bind it to the meta description output in Collection page settings. Each CMS item then has its own description based on the field value.

Is there a character limit in Wix, Squarespace, or Webflow for meta descriptions?

All three platforms allow more than 160 characters in the field, but Google will truncate anything beyond roughly 160 characters in search results. Write to 150-160 characters and the platform limitations are irrelevant.