Add Text Labels to Product Images for Shopify and Etsy — Free

Product images with text overlays convert better than plain product shots. A "New Arrival" label, a price callout, a feature list, a "Sale 30% Off" badge — these make buyers click. Our free tool adds any text to any product image in minutes. No Photoshop, no Canva subscription, no watermark. Export a clean PNG for Shopify, Etsy, Amazon, or Instagram.

Why Product Images With Text Convert Better

When buyers browse a product listing page or a social media feed, they scan visually before reading descriptions. Text embedded in the product image delivers key selling points at the scan speed — before the buyer decides whether to stop and read.

Research consistently shows that product images with benefit-focused text overlays increase click-through rates on ads and listing pages. Common high-performing text additions include:

• Feature callouts ("Waterproof", "Machine Washable", "BPA-Free")
• Price or discount badges ("Save 25%", "$19.99")
• Urgency triggers ("Limited Stock", "Ends Sunday")
• Social proof callouts ("5,000+ Reviews", "Best Seller")
• Size or variant labels for variation images

How to Add Text to a Product Photo

1. Upload your product photo to the free tool
2. Click "Add Text Layer"
3. Type your label or callout text
4. Choose a clean, readable font and appropriate size
5. Set a color that matches your brand palette or contrasts well with the background
6. Use the X/Y sliders to position the text in a corner or along an edge where it does not cover the product
7. Add more layers for additional callouts
8. Export PNG — the result is ready for Shopify, Etsy, Amazon, or social media

Shopify product images display at up to 2048px wide. Upload a high-resolution source image for the sharpest results.

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Platform-Specific Text Guidelines

Different e-commerce and social platforms have different rules and best practices for text on product images:

• Shopify: No platform restrictions on text in product images. Keep text under 20% of the total image area to look professional rather than cluttered.
• Etsy: No text restrictions for standard product listings. Etsy shops that add consistent text styling across all product images build a more recognizable brand in search results.
• Amazon: Amazon's main product image (white background) cannot have text overlays. But secondary and lifestyle images can include text callouts — this is where the tool is most useful for Amazon sellers.
• Meta Ads (Facebook/Instagram): Meta's ad system penalizes images where text covers more than 20% of the image area. Keep your text labels small and positioned at corners or edges.
• Instagram organic posts: No restrictions. Bold text overlays often perform better as feed posts because they communicate content before the caption is read.

Keeping Text Consistent Across All Your Product Images

The most polished Shopify and Etsy stores use consistent text styling across all product images — same font, same position, same color palette. It makes the shop look professionally designed even when it was built with a free tool.

A few tips for consistency:

• Choose one font and stick to it across all product images
• Pick two colors: one for primary labels (matches your brand color), one for secondary info (lighter version or white)
• Use the same corner position for labels across all images (e.g., always bottom-left)
• Set a standard text size relative to the image — once you find a size that looks right, use the same size slider setting every time

After adding text, resize images to your platform's exact recommended dimensions using our free image resizer. Then use our image compressor to reduce file size for faster store loading.

Frequently Asked Questions

Can I use this for Amazon product listing images?

Yes, for secondary and lifestyle images. Amazon requires the main (hero) image to have a white background with no text. Secondary images can include text callouts highlighting features or benefits.

What image size should I use for Shopify?

Shopify recommends square images at 2048x2048px for best quality across all display contexts. Upload at that resolution and the text tool will maintain it on export.

Can I add a price badge to corner of the image?

Yes. Add a text layer with the price (e.g., "$29.99"), choose a bold font, pick a color that stands out, and use the X/Y sliders to position it in any corner of the image.