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Generate valid JSON-LD structured data for any schema type. Select a type, fill in the fields, and copy the ready-to-paste code. Supports 10 schema types including LocalBusiness, Product, FAQ, and more.
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Generate valid JSON-LD structured data for your website in seconds. This free schema markup generator supports 10 schema types — LocalBusiness, Product, Article, FAQ, HowTo, Event, Organization, BreadcrumbList, VideoObject, and Recipe. Just select a type, fill in the fields, and copy the ready-to-paste code. No signup, no data collection. Everything runs in your browser.
Schema markup is structured data you add to your website's HTML that helps search engines understand your content better. Using the schema.org vocabulary in JSON-LD format, you can describe your business, products, articles, events, and more in a way that machines can reliably parse. When Google understands your content, it can display rich snippets — star ratings, FAQ dropdowns, recipe cards, event details, how-to steps — directly in search results. Pages with rich results consistently earn higher click-through rates than plain blue links.
Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over Microdata and RDFa. JSON-LD sits in a script tag separate from your HTML, which means you can add or update structured data without touching your page markup. It is easier to implement, debug, and maintain. Most CMS platforms, SEO plugins, and web developers use JSON-LD as the default format.
Copy the generated JSON-LD code from this tool. Paste it inside a <script type="application/ld+json"> tag in your page's HTML — either in the <head> or before the closing </body> tag. If you use a CMS, most SEO plugins have a field for custom JSON-LD. After adding the code, use Google's Rich Results Test to verify everything is valid and check which rich results your page qualifies for.
Google provides two free tools: the Rich Results Test (search.google.com/test/rich-results) shows which rich results your page is eligible for, and the Schema Markup Validator (validator.schema.org) checks general schema.org compliance. After deploying your markup, monitor the Enhancements section in Google Search Console to catch any errors or warnings as Google crawls your pages.