JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for schema markup. It is a script block you add to your page HTML — usually in the section. It does not affect how your page looks — it is invisible to visitors but readable by search engines.

Does schema markup help SEO?

Schema markup does not directly boost rankings, but it significantly improves click-through rates. Rich results (star ratings, FAQ accordions, prices, images) take up more space in search results and attract more clicks. Pages with rich results typically get 20-30% higher click-through rates than plain blue links.

What types of schema can I generate?

The generator supports: LocalBusiness (business name, address, hours, phone), Product (name, price, availability, reviews), Article (headline, author, date), FAQ (questions and answers — appears as dropdowns in search), HowTo (step-by-step instructions), Event (date, location, tickets), Organization (name, logo, contact), BreadcrumbList (navigation path), Video (title, thumbnail, duration), and Recipe (ingredients, cook time, nutrition).

How do I add schema markup to my website?

Copy the generated JSON-LD code and paste it into your page HTML. Place it inside a tag in the or section. In WordPress, use a plugin (Yoast SEO, Rank Math) or paste directly into the header/footer settings. In Shopify, add to the theme.liquid file. In static HTML, paste before the closing tag.

How do I test my schema markup?

Use Google Rich Results Test (search.google.com/test/rich-results) — paste your URL and it validates the markup and shows how rich results will appear. Also use Schema Markup Validator (validator.schema.org) for technical validation.

Do I need schema on every page?

Not every page, but your most important pages benefit: homepage (Organization or LocalBusiness), product pages (Product), blog posts (Article), FAQ pages (FAQPage), recipe pages (Recipe), event pages (Event). The homepage and product/service pages are the highest priority.

Is the generated schema valid?

The generator creates valid JSON-LD that passes Google Rich Results Test. Fill in all required fields for your schema type. Optional fields improve richness but are not required for validity. Always test the output with Google Rich Results Test before deploying.

Free Schema Markup Generator — JSON-LD for Local Business, Product, FAQ, and More

Q: What is schema markup?

Schema markup is structured data code (usually JSON-LD format) that you add to your website to help search engines understand your content. It tells Google exactly what your page is about — a local business, a product, an article, a FAQ, a recipe, etc. Google uses this data to show rich results (star ratings, FAQ dropdowns, business hours, prices) in search results.

Last updated: April 20267 min readSEO Tools

Schema markup tells Google exactly what your page is about — a local business, a product, a FAQ, a recipe. Adding it unlocks rich results in search: star ratings, FAQ dropdowns, business hours, prices. This generator creates valid JSON-LD code you can copy and paste into any website.

Select a schema type, fill in your details, copy the JSON-LD code.

Open Schema Generator

Schema Types and What They Unlock in Search

Schema Type	Rich Result	Best For
LocalBusiness	Business panel: hours, address, phone, map	Restaurants, stores, service businesses, clinics
Product	Price, availability, star rating, reviews	E-commerce product pages
Article	Headline, author, date, thumbnail in Top Stories	Blog posts, news articles
FAQPage	Expandable Q&A dropdowns in search results	FAQ pages, support pages, landing pages
HowTo	Numbered steps with images in search	Tutorial pages, DIY guides, recipe steps
Event	Date, time, location, ticket link	Concerts, workshops, webinars, conferences
Organization	Logo, social profiles, contact info	Company homepage
BreadcrumbList	Navigation path under URL in search	Every page (site-wide breadcrumb)
Video	Thumbnail, duration, upload date in video results	Pages with embedded videos
Recipe	Cook time, calories, rating, ingredient count	Recipe pages, food blogs

How to Add Schema to Your Website

Choose your schema type — match the page content (Product for product pages, LocalBusiness for your homepage)
Fill in the fields — the generator shows required and optional fields for each type
Copy the JSON-LD code — the output is a complete <script type="application/ld+json"> block
Paste into your page — add before </head> or before </body>
Test with Google — use Rich Results Test to verify it is valid and see how it will appear

Where to Paste — By Platform

Platform	Where to Add JSON-LD	How
WordPress (Yoast/Rank Math)	Plugin handles it	Configure in SEO plugin settings — no code needed
WordPress (manual)	Header/footer plugin or theme header	Paste in "Insert Headers and Footers" plugin
Shopify	theme.liquid	Paste before in theme editor
Wix	Settings → Custom Code → Head	Paste in site-wide head code
Squarespace	Settings → Advanced → Code Injection → Header	Paste in header injection
Static HTML	section	Paste before
Next.js / React	component or _document.js	Add as dangerouslySetInnerHTML or next/head

FAQ Schema — The Biggest Quick Win

FAQ schema is the fastest way to get rich results. If your page has a FAQ section (questions and answers), adding FAQPage schema can display expandable Q&A dropdowns directly in Google search results. This increases your search listing from 2-3 lines to 5-10+ lines — dramatically increasing click-through rates.

Requirements: each question must have a real, substantive answer on the page. Google may not show FAQ rich results if the answers are too short or if the page has thin content.

LocalBusiness Schema — For Every Local Business

If you have a physical location, LocalBusiness schema is the most impactful. It powers the business knowledge panel showing: business name, address, phone, hours, reviews, and map. Required fields: name, address, telephone. Recommended: openingHours, geo coordinates, priceRange, image.

Common Mistakes

Adding schema for content that is not on the page — schema must describe visible page content. Do not add Product schema to a blog post or FAQ schema without actual FAQ content
Missing required fields — each schema type has required fields. The generator marks them. Incomplete schema may be ignored by Google
Duplicate schema — if your WordPress plugin already adds schema, do not add it manually too. Check existing schema with Rich Results Test first
Not testing before deploying — always run through Google Rich Results Test. Syntax errors in JSON-LD will cause it to be ignored entirely

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Generate valid schema markup in 60 seconds — unlock rich results in Google.

Open Schema Generator

Free Schema Markup Generator — JSON-LD for Local Business, Product, FAQ, and More

Schema Types and What They Unlock in Search

How to Add Schema to Your Website

Where to Paste — By Platform

FAQ Schema — The Biggest Quick Win

LocalBusiness Schema — For Every Local Business

Common Mistakes

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