Reframe Video for Pinterest — Idea Pins and Video Pins
- Pinterest prefers 9:16 (1080x1920) for Idea Pins and 2:3 (1000x1500) for standard video pins
- Pinterest traffic has long tail — a pin can drive clicks for years
- Reframe landscape to these ratios with blurred background fill, no watermark
Table of Contents
Pinterest is the sleeper traffic platform most social creators ignore. A well-designed pin keeps driving clicks for years — unlike TikTok and Instagram where content fades in days. Pinterest prefers tall video (9:16 for Idea Pins, 2:3 for standard pins) because users scroll long feeds on mobile. Reframing landscape video for Pinterest follows the same padded-background approach as TikTok, just with slightly different target ratios.
Pinterest video specs in 2026
| Pin type | Ratio | Pixel size | Length |
|---|---|---|---|
| Idea Pin | 9:16 | 1080x1920 | 60 sec per page, up to 20 pages |
| Standard video pin | 2:3 | 1000x1500 | 15 min max, 15-30 sec optimal |
| Square video pin | 1:1 | 1080x1080 | 15 min max |
| Widescreen video | 16:9 | 1280x720 | 15 min max, less common |
2:3 is Pinterest's sweet spot — it takes up more vertical space than 1:1 without being full-screen vertical. Idea Pins are full vertical like TikTok.
Reframing for Idea Pins (9:16)
- Open the reframe tool.
- Upload your landscape video.
- Pick 9:16. Output: 1080x1920.
- Choose blurred background for lifestyle content, or solid brand color for product-focused pins.
- Render and download.
- Upload as an Idea Pin via Pinterest's app or web uploader.
Reframing for 2:3 standard video pins
The browser reframe tool has 9:16, 1:1, 4:5, and 16:9 presets — but 2:3 is not a standard social ratio. Workaround: reframe to 4:5 (close to 2:3), which works cleanly on Pinterest. Or use a custom crop tool to hit exactly 1000x1500.
4:5 renders taller than 2:3, but Pinterest accepts both. 4:5 posts slightly more vertical real estate, which helps in the feed scroll.
Pinterest SEO — what matters for video pins
- Title: 40 characters max. Keyword-rich ("Easy 20-Minute Dinners for Busy Parents" beats "My dinner ideas").
- Description: 500 chars. Front-load keywords. Pinterest search relies heavily on description text.
- Hashtags: 3-5 relevant ones. Do not spam.
- Board: post to a topically relevant board. Pinterest weights board context.
- Text overlay: include a text overlay on the video itself so the pin is searchable even without description.
Good SEO on Pinterest = years of passive traffic. Bad SEO = ignored pins.
Why most creators ignore Pinterest (and why they should not)
Pinterest is slower to grow than TikTok or Reels. A new account takes 6-12 months to build momentum. That deters short-attention marketers.
The payoff: pins keep driving clicks for 6+ months, sometimes years. A viral TikTok dies in 3 days. A viral pin drives traffic indefinitely. For evergreen content (recipes, how-tos, home ideas, finance tips, travel guides), Pinterest has higher lifetime value per post than any other platform.
Reframe for Pinterest Pins
Tall video pins drive Pinterest traffic for years. Reframe landscape to 9:16 or 4:5 in one click.
Open Free Video ReframerFrequently Asked Questions
Are Idea Pins still a thing in 2026?
Yes, though Pinterest rebranded them slightly. The 9:16 multi-page format remains Pinterest's answer to Stories. Standard video pins (2:3) and Idea Pins both exist and target different use cases.
Which performs better — 2:3 or 9:16 on Pinterest?
For standard discoverable content, 2:3 wins because it plays in-feed without requiring full-screen mode. 9:16 Idea Pins get placement in dedicated Idea Pin feeds but less in regular search results.
Can I cross-post Instagram Reels to Pinterest?
Yes, upload the same 9:16 MP4 as an Idea Pin. Pinterest accepts it. Watch for Instagram watermarks — strip them if possible (re-reframe from original source).
Does Pinterest watermark uploaded video?
No. Pinterest does not add watermarks to uploads. If your source file is clean, your pin stays clean.
