QR Code Generator for Website — Link Any Page, Custom Colors, Free

Every business card, flyer, and product package should link to your website. A QR code does it in one scan — no typing URLs, no misspelled domains, no lost traffic.

Website QR Codes by Use Case

Use Case	Best URL to Encode	Why
Business card	yoursite.com	General entry point — visitors explore from there
Product packaging	yoursite.com/product/setup	Direct to instructions or registration
Restaurant menu	yoursite.com/menu	Digital menu, always up-to-date
Real estate sign	yoursite.com/listing/123	Specific property with photos and details
Flyer / poster	yoursite.com/promo	Campaign landing page with offer
Invoice / receipt	yoursite.com/pay/invoice-id	Online payment or account portal
Event materials	yoursite.com/event	Registration, schedule, or map

Create Your Website QR Code

1. Decide which page to link to — be specific for better conversions
2. Add UTM parameters if you want analytics tracking: ?utm_source=qr&utm_medium=print
3. Open QR Code Generator
4. Paste your complete URL (including https://)
5. Set brand colors — dark foreground, light background
6. Download PNG (digital) and SVG (print)

Analytics Tracking With UTM Parameters

Without UTM parameters, QR code visitors appear as "direct traffic" in Google Analytics — indistinguishable from people who typed your URL. UTM tags let you measure exactly how your QR code performs.

Parameter	Purpose	Example Value
utm_source	Where the scan came from	qr
utm_medium	Marketing medium	print, packaging, businesscard
utm_campaign	Specific campaign name	spring-flyer, product-launch, trade-show

Full example: https://yoursite.com/landing?utm_source=qr&utm_medium=print&utm_campaign=spring-flyer

Paste this full URL (with UTM parameters) into the QR generator. In Google Analytics, you'll see traffic segmented by campaign.

URL Best Practices for QR Codes

• Always use HTTPS: Browsers flag HTTP as insecure. Use your full https:// URL.
• Keep URLs short: Shorter URLs produce simpler QR codes that scan more reliably. If your URL is very long, consider a redirect from a shorter path on your domain.
• Use a permanent URL: Don't link to a page you might move or delete. If the URL returns a 404, the QR code is useless — and you may have already printed 10,000 copies.
• Test the full URL first: Open the URL in a browser, then in a phone browser, before generating the QR code. Make sure it loads correctly on mobile — that's where 90% of QR scans happen.
• Mobile-optimize the destination: If your landing page doesn't work well on mobile, the QR code is doing its job but the page is losing the visitor.

Website Tools Workflow

• QR Code Generator — create scannable links to any page
• Favicon Generator — create website icons from your logo
• Meta Tag Generator — optimize page titles and descriptions
• Open Graph Checker — verify social share previews
• Robots.txt Generator — configure search engine crawling
• Image Compressor — optimize images for faster page loads