Meta Tags for Squarespace, Wix & Webflow — Where to Find the Settings
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Squarespace, Wix, and Webflow all handle meta tags differently — different panel names, different levels of control, and different access to the raw HTML head element. If you're switching platforms or setting up meta tags for the first time, knowing where to look saves significant time.
This guide covers meta tag setup for all three platforms: where to find the SEO fields, how to add custom Open Graph tags, and the limits of each platform's native controls.
Squarespace — Where to Add and Edit Meta Tags
Squarespace provides SEO fields for each page through the Page Settings panel. Here's how to access them:
- Go to Pages in your Squarespace editor
- Hover over any page and click the gear icon
- Select the SEO tab
- Set your SEO Title and SEO Description
These fields output the standard HTML title tag and meta description. Character count guidance: title under 60 characters, description under 155 characters.
For the homepage, go to Design > Site Styles > Site Information, or Marketing > SEO depending on your Squarespace version (7.0 vs 7.1).
Open Graph tags in Squarespace: Squarespace automatically generates basic OG tags from your page title and description. To add a custom OG image, go to the page settings' Social Image section and upload an image. The platform resizes and hosts it automatically.
Custom HTML in the head: Squarespace allows custom code injection at Settings > Advanced > Code Injection (site-wide) or per-page in Page Settings > Advanced > Page Header Code Injection. Use this to add tags Squarespace doesn't expose natively, like og:locale, og:site_name, or twitter:site. Generate the code using the Meta Tag Generator and paste it into the Code Injection field.
Wix — SEO Settings and Meta Tag Control
Wix exposes SEO settings through the SEO Basics panel on each page. To access:
- In the Wix Editor, click on a page
- Click the three-dot menu next to the page name
- Select SEO Basics
- Set your title and meta description
Wix also has a site-wide SEO Dashboard at Marketing & SEO > SEO > Get Found on Google. This wizard guides you through setting up homepage meta tags and submitting to Google Search Console.
Open Graph in Wix: Wix automatically generates OG tags based on your page title and description. For the OG image, go to the Social Share settings in the page's SEO panel and upload a social image. Wix recommends 1200x628px.
Advanced head tag injection: At Marketing & SEO > SEO > SEO Settings > Custom meta tags, you can add custom HTML to the head element. This is where you'd add additional OG tags, Twitter Card tags, or any meta tag Wix doesn't expose in the standard panel.
Wix limitation: Some Wix sites (especially older ones built on the legacy editor) have limited control over the HTML title element and may not expose all meta tag fields. The new Wix Studio editor has significantly better SEO controls.
Sell Custom Apparel — We Handle Printing & Free ShippingWebflow — The SEO Panel and Custom Code Head
Webflow provides the most granular meta tag control of the three platforms. Access per-page SEO settings by:
- Open Webflow Designer
- Select the page from the Pages panel
- Click the gear icon on the page to open Page Settings
- Under SEO Settings, set your Title Tag and Meta Description
Webflow also has a global SEO settings panel at Project Settings > SEO where you can set site-wide defaults. Per-page settings override global defaults.
Open Graph in Webflow: Webflow has a dedicated Open Graph tab in Page Settings. You can set og:title, og:description, and upload an OG image (which Webflow hosts on its CDN). The OG image displays at a preview within the panel.
Custom head code: Webflow allows custom HTML in the head element at Project Settings > Custom Code > Head Code (site-wide) or in individual Page Settings > Custom Code > Inside <head> tag (per-page). Add any meta tags not available in the standard panel here.
Webflow's CMS: For dynamically generated pages (blog posts, product pages), you can use Webflow CMS fields as dynamic values in your meta tags. This lets you automatically generate unique titles and descriptions from your CMS content.
Comparing Open Graph Tag Support Across Builders
| Feature | Squarespace | Wix | Webflow |
|---|---|---|---|
| Custom page title | Yes | Yes | Yes |
| Custom meta description | Yes | Yes | Yes |
| OG title (separate) | Mirrors page title | Mirrors page title | Yes (separate field) |
| OG description (separate) | Mirrors meta desc | Mirrors meta desc | Yes (separate field) |
| Custom OG image upload | Yes | Yes | Yes |
| Twitter Card tags | Via code injection | Via custom meta tags | Via custom head code |
| Custom head HTML | Yes (code injection) | Yes (custom meta tags) | Yes (custom code) |
For Twitter Card tags on any of these platforms, generate the HTML using the Meta Tag Generator, then paste into each platform's custom head code area.
The Right Workflow — Generate First, Paste Second
Regardless of which builder you use, the best workflow is to write and validate your meta tags before touching the platform UI. This prevents character count overruns, missing required fields, and format errors from being saved directly in the platform.
- Open the Meta Tag Generator
- Fill in your page title, meta description, OG image URL, og:type, and canonical URL
- Add your Twitter handle for Twitter Card tags
- Copy the generated HTML
- For standard fields (title, description): use the values in your platform's native SEO fields
- For non-native tags (twitter:card, og:locale, og:site_name): paste the tags into your platform's code injection / custom head area
After publishing, validate using the Open Graph Checker: view your page source, paste it into the checker, and confirm all tags are rendering as expected. Pay particular attention to the Facebook and Twitter preview cards — they tell you exactly how your page will appear when shared.
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Open Free Meta Tag GeneratorFrequently Asked Questions
Can I add custom meta tags to Squarespace?
Yes. Squarespace allows custom HTML code in the head element via Settings > Advanced > Code Injection (site-wide) or through Page Header Code Injection in individual page settings. Paste meta tags generated by the Meta Tag Generator into these fields. The standard SEO fields (title, description) are available in Page Settings > SEO on each page.
Does Wix automatically generate Open Graph tags?
Wix automatically adds og:title, og:description, and og:url based on your page SEO settings. The og:image is set through the Social Share section in page settings, where you upload a social image. For additional OG tags not available natively, use Marketing & SEO > SEO > SEO Settings > Custom meta tags.
Which website builder has the best meta tag control?
Webflow provides the most control — separate OG title/description fields, custom head code per page, and CMS-driven dynamic meta tags. Squarespace is second with solid code injection support. Wix has improved significantly with Wix Studio but lags on per-page custom code flexibility for non-technical users. For full control, raw HTML or a framework like Next.js beats all three.