Instagram Reel Script Templates for Every Length
- 15-second Reel template: hook (1 line) + single point + CTA = 30-45 words total
- 30-second Reel template: hook + 2-3 body points + CTA = 70-90 words
- 60-second Reel template: hook + 4-5 body points + context + CTA = 130-160 words
- 90-second Reel template: hook + 5-6 detailed points + conclusion + CTA = 190-230 words
- Use [BRACKETS] to mark where your specific examples and data go
Table of Contents
A Reel script template gives you the structure — you fill in the content specific to your niche and topic. Below are fill-in-the-blank templates for 15-second, 30-second, 60-second, and 90-second Reels, each following the hook-body-CTA format that drives watch-through and shares.
15-Second Reel Script Template
Word count target: 30-45 words
[HOOK — one bold or surprising statement about your topic] [SINGLE MAIN POINT — the most important thing to know] [CTA — one action for the viewer]
Example (fitness niche):
Hook: "The most popular ab exercise is actually hurting your lower back."
Body: "Crunches put 3,000+ pounds of compressive force on L4-L5.
Planks and dead bugs build core stability without the damage."
CTA: "Save this and try the swap tomorrow."
For 15-second Reels, every word counts. Cut anything that does not directly support the main point. The hook and CTA together should be nearly half the word count.
30-Second Reel Script Template
Word count target: 70-90 words
[HOOK — bold statement or question that opens the loop] Point 1: [First piece of value — most important first] Point 2: [Second piece of value] Point 3 (optional): [Third piece of value if time allows] [PAYOFF LINE — closes the loop opened in the hook] [CTA — one action]
Example (business niche):
Hook: "Three things I stopped doing that tripled my revenue." Point 1: "Stopped taking every client call — switched to async updates." Point 2: "Stopped discounting — raised prices by 30% instead." Point 3: "Stopped checking email before noon." Payoff: "More time, better clients, higher margins — not by working more." CTA: "Follow for one more of these each week."Sell Custom Apparel — We Handle Printing & Free Shipping
60-Second Reel Script Template
Word count target: 130-160 words
[HOOK — opens a loop or bold claim] [CONTEXT — 1-2 sentences of setup, why this matters] Point 1: [Explain with a specific example or data point] Point 2: [Explain with a specific example or data point] Point 3: [Explain with a specific example or data point] Point 4 (optional): [Additional insight] [TRANSITION — "So the real answer is..." or "Here is what this means for you..."] [PAYOFF — the resolution of the hook's question or claim] [CTA — one clear action]
The 60-second template has room for a context section the shorter formats do not. This is where you can add a data point, a personal story detail, or a "here is why this matters" sentence that earns the viewer's continued attention.
90-Second Reel Script Template
Word count target: 190-230 words
[HOOK — bold claim or story opening] [CONTEXT — why this matters, who it affects] Point 1: [Explain + example] Point 2: [Explain + example] Point 3: [Explain + example] Point 4: [Explain + example] Point 5: [Explain + example] [PIVOT LINE — "But here is what most people miss..."] [KEY INSIGHT — the central takeaway that ties everything together] [CONCLUSION — summary of the main point in one sentence] [CTA — one action]
90-second Reels require the strongest hook because you are asking for a significant time commitment. The pivot line in the middle — something surprising or counterintuitive — is what keeps viewers engaged past the midpoint rather than dropping off halfway through.
Use the Reel script generator to auto-generate scripts calibrated to each length — select 90s and the output follows this structure.
Fill in Your Reel Template Automatically
Enter your topic and the generator builds out a complete script in the 15s, 30s, 60s, or 90s format.
Open Free Instagram Reels Script GeneratorFrequently Asked Questions
What is the standard format for an Instagram Reel script?
The standard Reel script format is three parts: hook (first 2-3 seconds), body (the main content), and CTA (final 2-3 seconds). The hook opens a loop or creates curiosity; the body delivers value while maintaining tension; the CTA closes with one clear action.
How many words is a 60-second Instagram Reel?
A 60-second Reel is approximately 130-160 spoken words, depending on your speaking pace. If you speak fast, aim for the lower end. If you speak at a deliberate educational pace, the higher end. Read the script aloud and time it before filming.
Should I write my Reel script word for word or use bullet points?
Either works. Word-for-word scripts are better for scripted content read via teleprompter, promotional content, or anything where you want precise language. Bullet point outlines are better for conversational Reels where you want natural delivery. Most education Reels use bullet outlines with a word-for-word hook.
