Free Etsy Keyword Research — Find What Buyers Search For (2026)

On Etsy, the right keywords determine whether your shop gets found. Etsy search is tag-driven — if your tags do not match buyer searches, your listings stay invisible.

Etsy Keyword Research Tools

Tool	Price	Best For
Question Finder	✓ Free	Buyer questions and trends
Etsy Search Bar	✓ Free	Native Etsy suggestions
eRank	✓ Free tier	Etsy trends and volume
Marmalead	$19/mo	Etsy keyword scoring
Sale Samurai	$10/mo	Tag suggestions

Step 1: Research Buyer Questions

Open Question Finder and enter your product type. Discover what buyers want, compare, and need.

Build Your 13 Tags

• 3-4 broad: personalized jewelry, custom necklace, gift for her
• 3-4 specific: gold name necklace, birthstone pendant
• 3-4 occasion: birthday gift wife, anniversary gift
• 2-3 style: minimalist necklace, boho pendant

Seasonal Strategy

List Valentine items in January, Mother Day gifts in March, wedding items in February, Christmas gifts in September. Research seasonal keywords 4-6 weeks before each peak.

Seller Tools

• Question Finder — research keywords
• Image Resizer — listing photos
• Image Compressor
• Product Description Writer